Jason Plank
Legal Digital Marketing Strategist helping law firms grow through AI, SEO & Content Strategy. 20+ years connecting the dots between technology, creativity, and business.
Connect on LinkedInConnecting the Dots
Most law firms are sitting on untapped digital potential — I've spent over two decades helping unlock it. As the Digital Marketing Strategist at Baker Donelson, one of the nation's largest law firms, I lead the firm's digital presence across web, email, SEO, social media, data analytics, and podcast production.
My work sits at the intersection of technology, creativity, and business development — translating complex platforms into practical tools that help attorneys build client relationships and grow revenue. That means optimizing websites for visibility, building email campaigns that drive measurable engagement, and training attorneys to use social media with confidence.
Lately, I've been deeply focused on how AI can accelerate and elevate this work, from streamlining content production to surfacing insights in data faster than ever before. I'm at my best in complex environments where connecting the dots between technology and business strategy actually matters.
Experience
- Leading digital strategy supporting 700+ attorneys across more than 20 offices
- Driving measurable growth across web, email, SEO, social media, and podcast channels
- Architecting outbound marketing programs designed to drive lead generation and business development
- Overseeing the firm's public website and coordinating social media presence
- Training attorneys and staff on best practices for using social media effectively and compliantly
- Championing the adoption of AI-powered tools to accelerate content production and surface data insights
- Built and managed the digital marketing foundation for one of the nation's largest law firms
- Executed email marketing campaigns, analyzed performance data, and translated results into actionable improvements
- Trained attorneys and staff on social media best practices for business development
- Constructed micro-websites and targeted blogs to support specific marketing initiatives
- Advised on SEO strategy to improve search visibility across the firm's web properties
- Promoted to Digital Marketing Strategist in July 2016
- Led the digital presence of a top-market local television station's news department
- Managed all content, layout, and strategy for the station's website while contributing to daily newsroom operations
- Implemented social media strategies and tracked performance across web and social channels
- Developed newsgathering processes that integrated emerging digital technologies
- Spearheaded the rollout of a 17-community local news website network, expanding digital reach across the region
Education
Otterbein University — B.A. Communication and Media Studies
Lambda Gamma Epsilon · WOBN-FM Radio · WOCC-TV Campus Television
Projects
Professional Highlights
Everybody Leads Podcast
Produced and launched the leadership podcast for Baker Donelson's Chairman & CEO, Tim Lupinacci. Handled all technical production including sound engineering, editing, publishing, and social media promotion.
Baker Donelson Website Overhaul
Played a pivotal role in the total redesign of Baker Donelson's website, winning an LMA Southeast award for "Website, Total Overhaul." Worked alongside a cross-functional team to transform the digital presence of one of the nation's largest law firms.
AI-Powered Legal Marketing
Actively integrating AI tools into legal marketing workflows — from content drafting and SEO analysis to data-driven strategy and client engagement. Exploring how LLMs and automation can streamline complex, high-touch marketing in a professional services environment.
17-Community News Network
At WMC-TV, managed the rollout of a network of 17 community-focused local news websites, expanding the station's digital footprint across the Memphis metro area.
Recent Personal & Side Projects
Reds Game Center
A dedicated, always-on MLB scoreboard focused on the Cincinnati Reds, built around an ESP32 microcontroller and a 3.5" TFT display. Connects to the MLB Stats API over WiFi, pulling live game data, standings, schedules, and statistics across 12 purpose-built screens. Runs headless — plug it in, it configures itself through a captive portal, and from then on it just goes.
Plank Family Meal-o-Matic
A full-stack web application built to solve a real household problem: streamlining weekly meal planning and grocery shopping. Generates personalized weekly dinner plans from a family recipe library and automatically populates a Kroger shopping cart with all needed ingredients. Features a custom 1950s diner-themed interface.
Awards & Honors
Winner — Website, Total Overhaul
Recognized for a complete overhaul of Baker Donelson's public website, earning recognition from the LMA Southeast chapter.
Nominee — Interactivity
Nominated for a Mid-South Emmy in "Interactivity" for "Action News 5 Weather Chat," a weekly interactive webshow on WMCTV.com.