Connecting dots since the dial-up days
Legal Digital Marketing Manager helping law firms grow through AI, SEO & Content Strategy. 20+ years connecting the dots between technology, creativity, and business.
Most law firms are sitting on untapped digital potential — I've spent over two decades helping unlock it. As the Digital Marketing Manager at Baker Donelson, one of the nation's largest law firms, I lead the firm's digital presence across web, email, SEO, social media, data analytics, and podcast production.
My work sits at the intersection of technology, creativity, and business development — translating complex platforms into practical tools that help attorneys build client relationships and grow revenue. That means optimizing websites for visibility, building email campaigns that drive measurable engagement, and training attorneys to use social media with confidence.
Lately, I've been deeply focused on how AI can accelerate and elevate this work, from streamlining content production to surfacing insights in data faster than ever before. I'm at my best in complex environments where connecting the dots between technology and business strategy actually matters.
B.A. Communication and Media Studies
Lambda Gamma Epsilon · WOBN-FM Radio · WOCC-TV Campus Television
Produced and launched the leadership podcast for Baker Donelson's Chairman & CEO, Tim Lupinacci. Handled all technical production including sound engineering, editing, publishing, and social media promotion.
Played a pivotal role in the total redesign of Baker Donelson's website, winning an LMA Southeast award for "Website, Total Overhaul." Worked alongside a cross-functional team to transform the digital presence of one of the nation's largest law firms.
Actively integrating AI tools into legal marketing workflows — from content drafting and SEO analysis to data-driven strategy and client engagement. Exploring how LLMs and automation can streamline complex, high-touch marketing in a professional services environment.
At WMC-TV, managed the rollout of a network of 17 community-focused local news websites, expanding the station's digital footprint across the Memphis metro area.
An Etsy store born from a love of tinkering with ESP32 microcontrollers and exploring their versatile uses. PlankLabs offers a growing lineup of fully assembled, WiFi-connected desk devices — from a live desktop weather station and an ISS satellite tracker to a tide clock. Each device ships in a custom 3D-printed housing with a captive portal for seamless setup and automatic over-the-air firmware updates.
A full-stack web application built to solve a real household problem: streamlining weekly meal planning and grocery shopping. Generates personalized weekly dinner plans from a family recipe library and automatically populates a Kroger shopping cart with all needed ingredients. Features a custom 1950s diner-themed interface.
Baker Donelson finished No. 1 in 9Sail's Digital Visibility Index — the most digitally visible firm in the Am Law 200, and called "the thesis case of the 2026 report."
Recognized for a complete overhaul of Baker Donelson's public website, earning recognition from the LMA Southeast chapter.